Visual Identity Package

A self-promotion identity package including logotype and usage, font and color specs, UI components, product placement, and mock-ups.

At A Glance

Summary

Created a self-promotion identity package to showcase knowledge of color, typography, composition, logo design, and UI design.

Skills

Logo design, Branding, UI design

Role

Visual Designer

Tools

Adobe XD, Adobe Illustrator, Adobe Photoshop

Challenge

Objectives

  1. Develop brand concept, including color and typography solutions for self-promotion materials.
  2. Design a personal logo using knowledge of Gestalt principles.
  3. Use Atomic Design principles to create user interface elements.
  4. Mock-up website (web and mobile), business cards, and product placement pieces.

Deliverables

View the full visual identity guide, including high-fidelity Desktop mock-ups, as a PDF.