MBTA: Unplanned Bus Detours

Research & service design for the Massachusetts Bay Transit Authority

At A Glance

Summary

Objective: To develop a comprehensive understanding of the MBTA’s process for managing and communicating unplanned detours and identify opportunities to streamline internal processes.

Skills

service design, contextual inquiry, journey mapping, service blueprints

Role

UX researcher, service designer

Tools

Figma, Miro

Challenge